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Showing posts from May, 2012

The Rules of Website Advertising

I don't mind sensible advertising. Believe it or not I wouldn't mind if people advertised their wares to me if they did it in a reasonable way and it was interesting, but most people are doing it wrong.

I've come up with some sensible rules to stay within my personal limits:

The DOs:
DO provide relevant content for your users related to the subject material of the website.DO market research about your customers: the more you know about them, the more you know what they like and the more clicks you'll get.DO invest in prospect analytics platforms like CANDDi to better understand your audience.DO provide more text than images.DO try to keep any media included to a minimum.The Do NOTs:
Do NOT advertise irrelevant or spam material such as drugs, gambling or uninteresting products.Do NOT obscure other more relevant content such as the body of an article by using any form of pop-up.Do NOT automatically play audio.Do NOT play potentially distracting videos without user input.Do …